YRSFood,
Loughborough Food Product Photographer.

We appreciate that this may sound a little strange a question but it is valid, we assure you. To some, the need for a high key white background is absolute. This may well work for a packeted product or one in a carton, but for fresh product it can look a little strange - meat especially on a white slab can look very unattractive.

However, white it is and now you have options. You have in pack or out pack combinations - multi pack or not. Do you show the product leaving the packaging on display or not? How do you handle flow wrap which seems to have a life of its own and 'flashes' even in day light let alone with studio lights? Do the product images need to be virtual advertising shots or not... the list is endless. And then you have transparent backgrounds which we call PNG. But it is safe to say we do them all. It's our experience though that can help you a little and perhaps the meat rather on a white slab, can be sent to a more artisan butchers block and the mince with an 1930's Spong mincer... from our prop store.

Ingredients images...well to be honest they are a product to some of our clients - butter and dairy, oatmeal etc. It all has to be shot as a product. However, to some of our clients these items are used in a 'lifestyle' type product shot to show alongside the product some of the ingredients that are used or included. Provenance is very important to food products, so if ingredients can be shot alongside the food product itself - more's the better! YRSFood, Food Product Photographer Loughborough.

Providing the brand is on the product packaging that is simple as it is focused upon in all of the images. If however, the product is removed from the packaging then there is a need to compose the images to show new packaging in the shot - not the damaged one the product has been taken from. So we always ask for extra cartons and if possible half crimped flow wrap. This will also include new labels as some of these may not have been adhered to the carton good enough for photography. We also ask you to inspect your cartons for dinks and dents - if more are needed then we would appreciate them supplied.

We supply Brandbank through many of our clients who then subsequently go on to sell with Orcado, Asda, Tesco, Sainbury and other high street names such as Waitrose. We have their guidelines and shoot according to these, so you can get the cost saving of using ourselves and the value added service provided by Brandbank as they service your customers.

We can even provide a image management service to Brandbank making sure they have the latest products simply, effectively and electronically letting you get on with running your business and not having to worry about photography or the nuances of product and marketing staff in a retailer!