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YRSFood,
Birmingham Food Product Photographer.

 

Content Creator, Stills & Video

FOOD PRODUCT | FOOD EDITORIAL | MENU & RESTAURANT

 

Some of our latest work is on Instagram.


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Creative product photography, video & content for food products.

A lot has changed over recent years when it comes to food product photography, the past lead wth lifestyle created images then supported by basic clipped images and perhaps a little video of the use or process of production. beyond this was an advert for TV and beyond most food processors ambitions.

But today, with online access and the reduced costs to market, lifestyle is less needed and -ecommerce or amazon images seem to prevail. Video is a snippet of use or process - not TV production.

Luckily we do it all. We still provide the lifestyle images but now at a fraction of the costs, so those big advertising budgets are no longer needed. We produce our video at 4K on professional machines, so there's no need to use the phone - we can resize it and give you all the options for social media. As for ecommerce, Amazon or Brandbank format, we do this for thousands of products - even those in flashy flow wrap or plastic trays.

Based in the West Midlands, with clients throughout the UK, creating images that demonstrate a products value & proposition.

YRSFood, photography & video for food businesses in the West Midlands.

YRSFood Food Photography

YRSFood. Food Photographer.Never before has the food and hospitality industry been so important to Birmingham & the West Midlands. Historically, Birmingham has benefited from food products and brands such as Cadbury, Bourneville, Birds, HP and Typhoo. Today, new brands dominate the food product scene, Sweet Joes, Wing Yip, Two Sisters, Koolmill, Treko, Meal2go and MyDine, with more artisan food products and food businesses starting everyday.

YRSFood, Food Product Photographer Birmingham. As a food photographer and Food photographer, I work with the complete spectrum of food producers, processors and manufactures, all from both studios, creating images for food product, product pack shot, e-commerce products, product promotional and advertising, product websites and corporate use, as-well-as exhibitions and trade conferences materials and packaging. YRSFood Food Photographer.

YRSFood, Birmingham Food Photographer.


YRSFood Birmingham Food Product Photographer Dairy Products Example 1
YRSFood Birmingham Food Product Photographer Oil & Sauce Products Example 2
YRSFood Birmingham Food Product Photographer Shellfish Products Example 3
YRSFood Birmingham Food Product Photographer Chocolate & Confectionary Products Example 4
YRSFood Birmingham Food Product Photographer Herbs & Spice Products Example 5
YRSFood Birmingham Food Product Photographer Meat & Baked Products Example 6
YRSFood Birmingham Food Product Photographer Baked Goods Example 7
YRSFood Birmingham Food Product Photographer Hamper Products Example 8
YRSFood Birmingham Food Product Photographer Confectionary Products Example 9
YRSFood Birmingham Food Product Photographer Confectionary Products Example 10
YRSFood Birmingham Food Product Photographer Jams & Preserves Example 11
YRSFood Birmingham Food Product Photographer Meat Products Example 12
YRSFood Birmingham Food Product Photographer Oil & Sauce Products Example 13
YRSFood Birmingham Food Product Photographer Non-alcoholic Beverage Example 14
YRSFood Birmingham Food Product Photographer Meat & Poultry Example 15
YRSFood Birmingham Food Product Photographer Chocolate Product Example 16
YRSFood Birmingham Food Product Photographer Confectionary Example 17
YRSFood Birmingham Food Product Photographer  Dairy Products Example 18
YRSFood Birmingham Food Product Photographer Baked Products Example 19
YRSCommercial, Non Food Product Photography

YRSFood, West Midlands Food Photography.

Birmingham food photography, video & food content creation. Award winning food photographer, successful throughout the United Kingdom, based in the West Midlands. As a professional food photography business, we help companies, food business owners, entrepreneurs and food media with our simple approach to food photography, also our fixed price service packages. YRSFood, Food Photographer Birmingham.

YRSFood, Birmingham Food Product & Packaging Photographer.


YRSFood Birmingham Hospitality PhotographyNot only a food photography business, we also have a marketing background in excess of 33 years - so we understand the need to 'sell' a food product or dish and, therefore, approach the production of a food image with a proposition led style. We work with both in-house and agency creatives, understand the need for carefully considered negative space when creating our food product photographs and regardless of the image being cut out or used in a lifestyle advertising shot, work to your brand guidelines. We also provide a free image archiving service to manage all the food product photography images we take - making sure you have a backup at all times and an easy way to distribute the images to whoever you want. Oh yes, please pick the best samples of your product - no short cuts and provide us with more than one example. Product shots are kept to selling just the product - not too much added to hide things behind so a little preparation is always valuable.YRSFood Birmingham Food Photography.

YRSFood Birmingham Restaurant Photography

What are food product photographs?

YRSFood Birmingham Hospitality Photography We appreciate that this may sound a little strange a question but it is valid, we assure you. To some, the need for a high key white background is absolute. This may well work for a packeted product or one in a carton, but for fresh product it can look a little strange - meat especially on a white slab can look very unattractive.

However, white it is and now you have options. You have in pack or out pack combinations - multi pack or not. Do you show the product leaving the packaging on display or not? How do you handle flow wrap which seems to have a life of its own and 'flashes' even in day light let alone with studio lights? Do the product images need to be virtual advertising shots or not... the list is endless. And then you have transparent backgrounds which we call PNG. But it is safe to say we do them all. It's our experience though that can help you a little and perhaps the meat rather on a white slab, can be sent to a more artisan butchers block and the mince with an 1930's Spong mincer... from our prop store.YRSCommercial, Birmingham Food Photography.

YRSFood Birmingham Food Photographer.

What do you mean by ingredients photographs?.

YRSFood Food PhotographyIngredients images...well to be honest they are a product to some of our clients - butter and dairy, oatmeal etc. It all has to be shot as a product. However, to some of our clients these items are used in a 'lifestyle' type product shot to show alongside the product some of the ingredients that are used or included. Provenance is very important to food products, so if ingredients can be shot alongside the food product itself - more's the better! YRSFood, Food Product Photographer Birmingham.YRSCommercial, Birmingham Food Photography.

For product specific images how do you manage the brand in the image?

YRSCommercial, Birmingham Food Photography Providing the brand is on the product packaging that is simple as it is focused upon in all of the images. If however, the product is removed from the packaging then there is a need to compose the images to show new packaging in the shot - not the damaged one the product has been taken from. So we always ask for extra cartons and if possible half crimped flow wrap. This will also include new labels as some of these may not have been adhered to the carton good enough for photography. We also ask you to inspect your cartons for dinks and dents - if more are needed then we would appreciate them supplied.YRSCommercial, Birmingham Food Photography.

YRSFood Birmingham Food Photographer Hospitality

What about Brandbank and other retail specific image libraries?

YRSFood Food PhotographyWe supply Brandbank through many of our clients who then subsequently go on to sell with Orcado, Asda, Tesco, Sainbury and other high street names such as Waitrose. We have their guidelines and shoot according to these, so you can get the cost saving of using ourselves and the value added service provided by Brandbank as they service your customers. YRSFood Food Product  Photography.

We can even provide a image management service to Brandbank making sure they have the latest products simply, effectively and electronically letting you get on with running your business and not having to worry about photography or the nuances of product and marketing staff in a retailer!YRSFood Birmingham Food Photography.

YRSFood Birmingham Food Photography

YRSFood, food photography & video in the West Midlands.

YRSFood. Birmingham Menu, Restaurant, Food Packaging & Food Product Photographer.

YRSFood, the Birmingham food photographer & video maker. Food Content Creator.

YRSFood, photography & video for food businesses in the West Midlands.
Birmingham Food Photographer