Food photography is vital to Leicestershire.
Why is food photography so important
and why is it worth the investment? Well to put it in a single word - digital! No we do not mean digital cameras we mean the internet - everything we now do from ordering a take-away to booking a table at a restaurant or trying a new product from a retailer we order online with... yes digital. 
Poor imagery has never had the potential to ruin a business idea like it can today.
Your images that you use of your menu and product are a great competition leveller. No matter how large or powerful your competition is, when investing in good photography, well thought through compositions and with a strong attention to detail, you can become as strong a food or beverage 'brand' or high street name, as anyone else.
We're talking about food photography that demonstrates visually, the promise of your products taste, the quality of ingredients and the care of production or preparation - whether you are a manufacturer or restaurant owner. YRSFood, Food Photographer Ashby de la Zouch. 
Who are YRSFood & Why Food Photography?
We're a West Midlands based food and drink photography business working extensively throughout West Midlands including: Leicester , Loughborough, Hinckley & Ashby de la Zouch and of course, UK wide.
It is our aim to take photographs for clients that bring your food products or dishes to life - show the texture... yes,imagine the taste and enjoy the use of colour. Our clients aren't just in Leicester , Loughborough, Hinckley & Ashby de la Zouch or the East Midlands, they really are UK wide and range the entire food and drink industry spectrum - small 
smoke houses and butchers, game suppliers, bakers and dairy producers, as-well-as many of the restaurants and food wholesale.
Our style? We will create images that are set-piece (lifestyle) and inspirational, creating the eating or drinking experience. Our photography will create imagination and confidence with your products, menus or publications and web content such as recipes or cookbooks. We are after all food and drink photographers!
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How do we work with our clients?
How times have changed. We rarely shoot in our own facilities these days - clients want the flexibility of us shooting on site whether it be for product development, dish creation, 
food products or a restaurant menu. When we do shoot back at our own facilities, we can cater for most food product types with storage facilities to keep it fresh and when required, kitchen and cooking options as needed. Clients can send us food product to shoot from anywhere in the UK or if very perishable - we fetch it from you free of charge.
If you do want us to shoot on-site, whether restaurant food or catering company no worries, we not only bring the studio environment to you, we bring along the props store as well - so you're effectively getting an in house photography studio for your food, product or menu.
A Food photographer that also does styling.
We are not chefs, however, we work with chefs on styling and also style our own dishes and any products in food & lifestyle photography commissions. It sort of makes commercial sense for our clients, as you no longer have two costs- a food stylist and photographer - just one - us.
We do not say this is the only way we work though, we will work with any food stylist if you wish us to - whether you source them or ourselves. As for working with chef - they are in total control, our only guidance is how their creativity on the plate extends to the photography composition.
Food Advertising, Editorial or Packaging?
As a food photographer - we do all forms of food photography. Some of our clients require nothing more than simple styling of their product and then there are others who will ask us for a hi-key white background - it's cut out to fit over other designs or used in ecommerce (e.g. Amazon). Thypically this style of food photography iis for packaging or PNG where designers can over lay the food image onto another campaign image. Then we have other clients where we do advertising or require lifestyle images to be used in publishing, web content and editorial also - recipe, and cookbook publishing.
In such cases we take a strong brief from you and then as photographer and stylist we compose a number of executions to sell your products as an experience. Lots of fun and loads of challenges!
YRSFood, Food Photographer Ashby de la Zouch.
Props, backgrounds & lots of ingredients.
Our props store is now getting very large to cater for all tastes - contemporary or traditional. Backgrounds range from rustic to polished marble, traditional slate to a wide range of weathered timbers.
We also have a wide selection of cloth backgrounds, which we can use depending on your style choice. Tableware - we have over 2000 pieces, which normally means we can cover most requests. The same for other props of the kitchen, dining place or even specialist areas such as catering, chocolate production and beverage. If we haven't go the prop we want for the image we have created we source it ourselves - no charge to the client.
YRSFood, the Ashby de la Zouch food photographer & video maker. Food Content Creator.
YRSFood, photography & video for food businesses in Leicestershire.
A food photography specialist, working throughout the food chain - field to fork - so to speak, with local food producers, restaurants and publishers, as well as the media and marketing or PR agencies that use the images for clients and promotional purposes. The studio works mainly on-site as we often have perishable products to shoot or chef is most at home in their own kitchen. 
