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YRSFood,
Ashby de la Zouch Food Editorial & Publishing Photographer.

 

Content Creator, Stills & Video

FOOD PRODUCT | FOOD EDITORIAL | MENU & RESTAURANT

 

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YRSFood. Ashby de la Zouch Food Photography.

Ashby de la Zouch Food Editorial & Publishing Photography - YRSFood Images.

As a specialist in food photography and video, bringing food recipes to life is one of our biggest markets. We get recipes sent to us from all over the world by authors, manufacturers and online media who simply want to get their recipe ideas visualised professionally as either an image, stop go motion or video.

YRSFood, photography & video for food businesses in the East Midlands.
YRSFood Ashby de la Zouch Food Photography

YRSFood, Ashby de la Zouch Food Editorial & Publishing Photographer.

YRSFood Ashby de la Zouch Food Editorial Photographer Fish & Shellfish Example 1
YRSFood Ashby de la Zouch Food Editorial Photographer Example 2
YRSFood Ashby de la Zouch Food Editorial Photographer Asian Foods Example 3
YRSFood Ashby de la Zouch Food Editorial Photographer Meat & Poultry Example 4
YRSFood Ashby de la Zouch Food Editorial Photographer Meat & Poultry Example 5
YRSFood Ashby de la Zouch Food Editorial Photographer Alternative Use Dishes - Haggis Example 6
YRSFood Ashby de la Zouch Food Editorial Photographer Meat & Poultry Example 7
YRSFood Ashby de la Zouch Food Editorial Photographer Baking Example 8
YRSFood Ashby de la Zouch Food Editorial Photographer Meat & Poultry Example 9
YRSFood Ashby de la Zouch Food Editorial Photographer Meat & Poultry Example 10
YRSFood Ashby de la Zouch Food Editorial Photographer Meat & Poultry Example 11
YRSFood Ashby de la Zouch Food Editorial Photographer Seafood & Shellfish Example 12
YRSFood Ashby de la Zouch Food Editorial Photographer Seafood & Shellfish Example 13
YRSFood Ashby de la Zouch Food Editorial Photographer Meat & Poultry  Example 14
YRSFood Ashby de la Zouch Food Editorial Photographer Asian Foods Example 15
YRSFood Ashby de la Zouch Food Editorial Photographer Seafood & Shellfish Example 16
YRSFood Ashby de la Zouch Food Editorial Photographer Confectionary Example 17
YRSFood Ashby de la Zouch Food Editorial Photographer Hot Salads Example 18
YRSFood Ashby de la Zouch Food Editorial Photographer Asian Foods Example 19
YRSFood Ashby de la Zouch Food Editorial Photographer Meat Snacks Example 20

YRSFood, Leciestershire Food Photography.

Ashby de la Zouch food photography, video & food content creation. Award winning food photographer, successful throughout the United Kingdom, based in the West Midlands. As a professional food photography business, we help companies, food business owners, entrepreneurs and food media with our simple approach to food photography, also our fixed price service packages. YRSFood, Food Photographer Ashby de la Zouch.

YRSFood, Ashby de la Zouch Food Editorial & Publications Photographer.

 

YRSFood Ashby de la Zouch Restaurant Photography

Food editorial photography. Working
with magazines locally and internationally.

YRSFood Ashby de la Zouch Hospitality PhotographyFood editorial photography isn't only for magazine owners and editors - it's for everyone who makes a product and wants to sell their food product through a magazine or advertising channel direct or indirect. A lot of jargon there we know and what it means is that magazines, yes, produce images for editorial but so do manufacturers and processors who now provide images directly for either an editorial piece or advertorial item. Food photography at an editorial level has extended the entire food business chain. So it's vitally important. This means we are asked to produce food photography for features lists of magazine editors, business owners and PR teams. This may also include working with their selected food stylist on location - often in London, Edinburgh or Glasgow. It may also be a complete outsourced food photography commission, which entails working with the copy writer, cooking the recipes for them, styling the shoot and then photographing the results - we love this type of commission! This is rarely for a single image and often requires a series to accompany the article. We then ship the images down through FTP or Dropbox for the planners to use. This means we can work internationally - so long as there's a recipe and a style guide.YRSFood Ashby de la Zouch Food Photography.

YRSFood Ashby de la Zouch Food Photographer.

Food publishing photography. Working with all parts of the team from author to planner.

YRSFood Food Photography Food photography for books has taken an interesting turn for us over the past years - no longer do you have to be a renowned world class chef to get a book published - everyone is doing it thanks to ebooks.

The process of producing the images is the same though - perhaps with only one or two differences - we now get enquiries worldwide not just in the UK and the author doesn't always have to be doing the cooking in front of you, like in the past - someone else can do it. There is also the new trend of recipe collection books, which are totally outsourced as the author is a collator rather than a recipe creator so to speak. What is the process - as said above, it starts with a long conversation, where we try to understand the book, the style, the audience target etc.

This aside we then move on to the dishes themselves identifying ingredients that are specialised and need sourcing - a big issue with overseas clients who use local ingredients. Then there's translation, so we know what to use - scallions to them, young onions to us cups or grams! After that, it falls into the outsourced food photography process - we then ship the images to them in light-box form to approach editorially and from a chef level. Simple. The latest trend we are working on beyond publishing to books is blogging - so why not go here to read more.YRSFood Ashby de la Zouch Food Photography.

YRSFood Ashby de la Zouch Food Photographer Hospitality

Food editorial photography. Working with marketing teams and food business owners.

YRSFood Food PhotographyAs before said, we do this locally and internationally. But as said before, it isn't always about editorsYRSFood Ashby de la Zouch Food Product  Photography.. More an more editorial styled images are being asked of use by marketing teams and owners as they do their own editorial and online work. This may be recipecards, online recipes for the website, news-letters therange of editorial and promotionally based food images is growing daily. Lifestyle images shot to strong design and editorial requirements are handled in an outsourced fashion.

We even source the recipe for the food product when required. Our clients then simple let us get on with the production of the shoot: find the recipe, cooking the dish, style the dish and props, photograph the dish and then produce the image. As we also have design skills in-house, we even drop them into Adobe InDesign templates for leaflet use.YRSFood Ashby de la Zouch Food Photography.

YRSFood Ashby de la Zouch Food Photography

YRSFood, food photography & video in Leciestershire.

YRSFood. Ashby de la Zouch Menu, Restaurant, Food Packaging & Food Product Photographer.

YRSFood, the Ashby de la Zouch food photographer & video maker. Food Content Creator.

YRSFood, photography & video for food businesses in the Leciestershire.
Ashby de la Zouch Food Photographer