YRSFOOD. FOOD PHOTOGRAPHER. SPLENDID HOTELS – VICEROY RESTAURANT. FOOD PHOTOGRAPHER STAFFORD. RESTAURANT PHOTOGRAPHER, STAFFORD. FOOD PHOTOGRAPHER & FOOD STYLISTS: VICEROY RESTAURANT MILFORD STAFFORD. It is rare that a restaurant wants to move a little away from their own brand to show food purely at its best. Normally, restaurant owners wish us to shoot on their table
YRSFOOD. FOOD PHOTOGRAPHER.
SPLENDID HOTELS – VICEROY RESTAURANT.
FOOD PHOTOGRAPHER & FOOD STYLISTS: VICEROY RESTAURANT MILFORD STAFFORD.
It is rare that a restaurant wants to move a little away from their own brand to show food purely at its best. Normally, restaurant owners wish us to shoot on
their table cloths, using their flatware, their ceramics and if we can insert a branded napkin… Which we totally understand, it’s selling the business that counts and as a ‘proposition’ led commercial photography studio we always look to create executions that explore the brand promise or product proposition. However… it is great fun to find an
owner who simply wants to sell the menu and the best way possible. The owner of the Viceroy in Milford Stafford also has an establishment in Derby, quite different in approach – there they have no licence to sell alcohol you bring your own, but at the Viceroy the experience is plush, refined and very cosmopolitan. They also at the Viceroy create take-a-ways! So here we are, asked to shoot a new menu for the winter season and up to Christmas and the owner says create a style that sells the menu and concentrates on the plate not the building for this shoot. So we arrived with backgrounds, lighting units and literally had to create images
on the fly as we were at the mercy of chefs creativity on the day – all we had was a few ideas and everything had to fit. For each dish we broke it down into ingredients and simply used those a vehicle to sell the taste of the dish. The flatware we kept to a minimum and we were very luck that the traditional white circular plates of the restaurant trade had been avoided and strong ceramic shapes adopted. We shot through 20 dishes that day… everyone totally exhausted at the end, but a pleasing set of images that ‘sold’ the plate.
Author: YRSFood, Food Photographer Stafford.
FOOD | PRODUCT | INTERIORS | ARCHITECTURE | COMMERCIAL
PHOTOGRAPHER & STUDIOS
FOOD LIFESTYLE PHOTOGRAPHY.
FOOD PRODUCT (LIFESTYLE & HIKEY-WHITE) PHOTOGRAPHY.
FOOD PUBLICATION & EDITORIAL PHOTOGRAPHY
RESTAURANT FOOD PHOTOGRAPHY
YRSCommercial (Your Reflection Studio) is a commercial photography studio and specialising in interiors, architecture, product and food images, based in the West Midlands and Scotland and working throughout the United Kingdom. We work with businesses, producers, restaurants, media, designers and property owners, creating images for commercial, editorial, promotional, business and industrial needs, as-well-as for media and agencies and marketing designers all over the UK.
YRSFOOD. FOOD, MENU AND RESTAURANT PHOTOGRAPHY STUDIO.
YRSFOOD, FOOD PHOTOGRAPHY.
YRSFood (Your Reflection Studio) is based in the the West Midlands (WS12) & Scotland (IV2), working with restaurants and food producers throughout the UK food industry, as well as media, publishers and editors, creating images of food, menus and packaging all over the United Kingdom.
YRSFOOD. FOOD PHOTOGRAPHER.
| Food Photographer | Food stylist | Restaurant Food Photography | Hotel Photography | Food Photography | Bistro Photographer | Café Photographer | Menu Photographer | Chef Photographer | Pub Photographer | Bar Photographer | Wine Bar Photographer | Food Product Photographer | Food Packaging Photographer | Food Editorial Photographer
YRSFOOD. WORKING THROUGHOUT the UK’S FOOD & HOSPITALITY INDUSTRIES
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