YRSFOOD. RESTAURANT MARKETING CANNOCK – PHOTOGRAPHY.
Cannock RESTAURANT MARKETING & PHOTOGRAPHY.
Strange but a quick sample of restaurant sites, 30% of those looked at had only images of the restaurant and not the food. Then of those that showed both, they were close up shots of the plate, which showed little if anything at all – just one aspect of the plate. And seemed to be stock shots.
Of those that showed the restaurant it self, those in a nice location just showed that and the interior images were few. The workplace shots of the kitchen were very scarce in all the research and those that showed front of house seemed to keep it to the Facebook account.
And yes, the menu was a list in a page document – the same no doubt as printed on the table.
If this approach were for a house you’d ask what was wrong with it. If a second hand car it’s doubtful if you’d go see it. It doesn’t sell the food, and gives a confused message as to the establishment itself and the investment.
So why do it with a restaurant? Keep it simple. People eat with their eyes, make decisions in seconds by pictures, so when it comes to the marketing of your establishment – images do all that for you. You can always list your menu as a PDF – but why not show it… visually!
Images sell your restaurant better than any word or phrase – so use pictures!
Restaurant marketing by pictures…
A quick look at all the sites and the menu is a list… Why just a list when it’s online. You haven’t front of house staff in the service period offering to help explain the dishes, their ingredients and why chef has created them. It’s online… so you can afford to take a little time to sell – they browsing your website and need visual stimulation, we haven’t created scratch and sniff web pages to smell your creations.
Why not a list with images that bring it to life. Using a simple word processing package isn’t that challenging these days so why just list your dishes when you can show them – after all, we all eat with our eyes, but only a few speak French and so many restaurant seem to try and baffle with the French phrase book – eh pom frit?
YRSFood, Restaurant Marketing, Photography Cannock & Staffordshire.
Isn’t food photography very expensive? Answer, NO.
Now creating professional images of your menu doesn’t cost a fortune as is often thought. It does require a little planning though to understand the images you wish to show – a standard set that rarely changes or perhaps a selection of seasonal images that lets you as the restaurant owner, change the website appearance.
Lastly – you want to show staff’s skills beyond your Facebook images – serving meals, preparing food in a less chaotic environment that will exist when the covers are full. Again, get professional images to show their skills and care that exists from the front of house to the kitchen.
Don’t forget you can then use these images to promote your menu on your Facebook page – so the use of creative professional imagery becomes integrated throughout your online presence – jargon yes… or common sense? But let’s not limit the shoot to just the plate and staff… don’t forget the establishment as well!
Give us a call. Look at our portfolio. Email us for ideas and advise. We always offer you simple packages for all our photography – the approach whether to shoot a total range of images for your establishment or to focus on the latest menu whether seasonal or simply a new dish on its own created through chef’s inspiration. We can bring backgrounds or use your own branding. all images are sent to you under licence of use terms and via Webtransfer for rapid delivery.
YRSFood, Restaurant Marketing Cannock – Photography.
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ABOUT YRSCOMMERCIAL & YRSFOOD
YRSFood & YRSCommercial – is a commercial photographer specialising in interiors, architecture, product and food images, based in the West Midlands & Staffordshire, working throughout the UK. We work with businesses, producers, restaurants, media, designers and property owners, creating images for commercial, editorial, promotional, business and industrial needs, as-well-as for media and agencies and marketing designers all over the UK.
YRSFOOD, Cannock FOOD PHOTOGRAPHY.
YRSFood (Your Reflection Studio), working with restaurants and food producers throughout Cannock & Staffordshire region. We work with business, media and editors, creating images of food, menus and packaging, all over the UK.
FOOD LIFESTYLE PHOTOGRAPHY
FOOD PRODUCT (LIFESTYLE & HI KEY-WHITE) PHOTOGRAPHY
FOOD PUBLICATION & EDITORIAL PHOTOGRAPHY
RESTAURANT FOOD PHOTOGRAPHY
YRSFOOD. Cannock & Staffordshire PHOTOGRAPHER.
| Cannock Food Photographer | Cannock Food stylist | Cannock Restaurant Food Photography | Cannock Hotel Photography | Cannock Food Photography | Cannock Bistro Photographer | Cannock Café Photographer | Cannock Menu Photographer | Cannock Chef Photographer | Cannock Pub Photographer | Cannock Bar Photographer | Cannock Wine Bar Photographer | Cannock Cookbook Photographer | Cannock Food Recipe Photographer | Cannock Food Publishing Photography
The Studio, Pye Green Road, Cannock, Staffordshire, WS12 4HS. Telephone 07790 545990 or 07436 596343. Email us: enquiry.yrscommercial @ gmail.com or use our contact form here.
IMPORTANT: We do not charge travel expenses only fixed priced projects so our location shouldn’t be an issue to you, we bring the studio to you free of charge.
YRSFOOD, WORKING THROUGHOUT THE UK FOOD & HOSPITALITY INDUSTRIES
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