Style: Product Photographer, Product Photography. Client: Cub Bag.
An impressive line of baby care products – high value and fashionable getting rave reviews throughout the maternity press and, yes, the Sunday broadsheets! The Cub Bag, – its design origins stem back to the owner’s experience in South America and the idea was spawned – a maternity bag with a difference, in faux suede – a touch of luxury, in a range of colours from teal to chilli red.
Normally the business owner for Cub Bags used a London photographer to get all her product photography done – he’d already done some extremely nice model photography for her, using the lady who is now the face of Boots Co. A very London centric feel to the images – they show the versatility of the bag – not only a carry all, but also a feeding pillow and infant carrier – the works! She wanted, however, a local but professional product photographer for her product work – volume driven and needing a consistent approach – so she approach ourselves – YRSCommercial. Key to this issue was not so much photography but styling – we had to pad out the bags just enough to show shape however not too much as the bag need to show fabric movement – the softness of the bag when used as a feeding pillow. So we had to step a little back from our usual approach to sports bags and carrier that we have shot before the are stuffed to the brim to show shape! Then we have the lighting – now suede is beautiful to touch but you have to be very careful when lighting it – it patches as the nap moves one way or the other. Other than that a great shoot – clipped for the client to white but also with simple white wainscot backgrounds as well – typical country cottage styling suitable for the main Sunday broadsheets the owners was having great PR with.
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