YRSFOOD. FOOD PHOTOGRAPHER.
JEYEL CURRY SAUCES.
FOOD PHOTOGRAPHER DERBY. RESTAURANT PHOTOGRAPHER, DERBY.
FOOD PHOTOGRAPHER & FOOD STYLISTS: JEYEL CURRY SAUCES.
An amazingly fresh range of new curry sauces, based on family handed down recipes from the southern India region. The
nice thing about these are that they are so light – not thick and over powering – adding a fragrance and spice that compliments the meat, fish or vegetables they are cooked with. All natural ingredients they are setting a new standard in artisan Indian cooking sauces.
We were asked in originally to shoot images for the new packaging of the product. This has led to us shooting images for a much wider range of uses for the Burton on Trent producer: from the web through to advertising. Great fun shoot, we styled using a new background technique – antique concrete and slate… yes were looking for the distress mineral look so to speak and not limiting the images to antique timber!
It’s a case of becoming really good as a plasterer – or should I say really bad as a plasterer as you need loads bumps and troughs in epoxy resign fillers, then its creative time with the spray paints! The result is a antique stone or concrete finish which we can control – less of natures hand! Then we had to think fabrics – so we went for crushed silks in rich burgundy and gold, plain so the dish shown through so to speak. lastly were the ingredients, most of which you can find in a good Asian grocers so we used loads of them in the advertising shots – especially the curry leaves which the sauces mainly use! Lastly, we had fun ageing the props and traditional cast iron Indian dishes rather than the more extravagant cooper and stainless steel – we were trying to keep the heritage in the family recipes that way.
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