Speyside Specialities are a hidden success up the Highlands and North East of Scotland – anywhere else and they would be a critical business case study known to all!
They are one of the largest pudding producers in the country – black, red and white – getting to be one of the largest haggis producers and yes, they dominate skirlie production. Their products are found in virtually all the major retails of the UK.
So it was nice to be asked back in to todo some more work for these guys. We had previously done a load of Brandbank work a few years back and provided some basic product photography which was the brief of their agency AVC media. This time we were working directly with the client. I know we are supposed to work through agencies – they get a little upset if we don’t – but as an agency ourselves and ex marketing consultants, we prefer to work with the client directly. The images are then tailor to exactly their need and… well we can speak the branding jargon anyway, so we ask all the marketing agency type questions as well! It’s always good to work directly a client.
So, how to make haggis exciting… How to make black pudding even more exciting and in a picture that has to say all the words the copy writer would use. We stripped the style back to the origins of the product and business – selling the puddings from a cart over a hundred years ago in Fife. Then we applied a style tone of haggis isn’t just for Burns, actually its for all time consumption and black pudding is something of an exotic dish. And off we went with the images. All the product had be shot three ways from simple product to lifestyle – this permitted flexibility in the use from sales promotion, to point of sale as well as the web and advertising. We were also asked latterly to look at recipes for Speyside Specialities – you can find more case studies in our casebook library.