Style: Food Photographer, Food Photography – Justbe Chocolate.
Raspberry, clove oil, rose oil, lime and grapefruit…just some of the exotic flavourings with this exquisite chocolate, described as aromatherapy chocolate. It’s made by Justbe – the rose oil, combined with the dark cocoa is sublime! However, enough said on chocolate – the food photography, that’s what this case study is about not the studio’s obsession with dark stuff! We had to consider this commission in a different way to those chocolate commissions approached in the past.
Gone is the dark, moody, sultry feel and incomes a light and airy approach, somewhat summery in fact – we felt it met the brand promise of aromatherapy. We commissioned powder finish white and grey background boards, that we had made distressed and crinkled – a little like one of the studio team! Then we took just one or two of the key flavoured ingredients as a supporting prop to the chocolate product, no other props were used. We showed the products in sizing ranges – the small resting on top of the larger bar to create depth and height. We didn’t go too close to the product with our lens focusing, giving the composition a little space and to top the ideas, we used a shaft of light, airy and simple we added a sunrise accent light to the top left – a white/yellow finished unit that implied the sun breaking over the chocolate products. The composition framework was then simply replicated – changing the ingredients as required – this meant the images could be used in simple off page advertising as well as looking like a collection when presented in a web environment.
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