Food Photographer. Meat & Poultry. John Munro Recipe Cards
Food Photographer Inverness
Many of our food studio clients have come to the conclusion that recipes sell their products – whether it’s home made snack bars and they produce breakfast cereal or haggis and want to extend their season from just Burns night. And it’s for this reason they normally approach us. We take their product and either find recipes for them or indeed adapt recipes for them to fit their products.
As we explained to a client in Birmingham only this week – we’re more than just a photographer: we style food product, we cook and prepare product for the purpose of the image – whether photography or video, we of course photograph or video the product and then we design the output – in this case for John Munro Ltd we created recipe cards for the retail outlets.
YRSFood, Food Photography Inverness. John Munro Limited.
Using a clients product to create a dish…
We’re lucky that we can create the dishes, as well as shoot them, style them and recommend them.
Creating added value for a food product by its possible use.
Why just shoot the product if it is a raw material. Shoot a dish and show how it’s used. YRSFood, Food Photographer, Inverness.
A food product shoot and food editorial shoot combined.
We also have created cookbooks, ebook, posters and even project managed web design for clients or video windows. That’s because the owner of the business is a marketing consultant by past profession. So how did we do this for John Munro Ltd? Simple, all they had to do was decide the recipes they liked and approve the images to use. The rest was done by ourselves.
We present 20 recipes for the production of 6 recipe cards. This gives the client a bit of choice and we try to range the selection from the snack to fine dinning – so again a choice. Once agreed with the client, we then take the entire problem away from them – cooking, selecting or procuring the correct props, creating the background boards, setting up unique lighting combinations, photographing the assembled set with cooked product and then develop the artwork.
All John Munro Ltd then has to do is approve it, take the PDF to their web designers for publication and the print version of the PDF to their printers. Simple.
YRSFood, Food Photographer Inverness.
This series of recipes was on the spicy side. As before due to the customer profile they have, the meals were based on stripe meat products or mince, and quick cut chunk products – so no long roasting, no long slow cooking stews that sort of thing.
This followed research into customer buying behaviour for them and the younger generations love to do things quick! To to Mexico, China and Indonesia we went for recipes! Any exotic ingredients were exchanged for a local alternative. We also showed how any excess may be reused or applied for a second meal – reducing food waste and increasing value for money – a campaign idea we gave Munro’s including logo design for all associated recipes.
YRSFood, Food Photographer Inverness & Highlands.
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ABOUT YRSCOMMERCIAL & YRSFOOD
YRSFood, a small specialist photographer that provides a big studio service to its clients, bringing photography, styling and prop acquisition under a single low cost fixed price package approach. We work throughout the food chain from agricultural levels through to processing and production and of course menus and editorial. The entire food chain from field to fork for Inverness & Highlands. So if your a food producer, a food retailer, artisan bakery or cafe and restaurant, why not give us a call and we will see what we can create for you that expresses the taste, ingredients and care you place in your products or meals.
YRSFood, food photographer Inverness.
Inverness & Highlands FOOD PHOTOGRAPHER.
FOOD LIFESTYLE PHOTOGRAPHY
FOOD PRODUCT (LIFESTYLE & HI KEY-WHITE) PHOTOGRAPHY
FOOD PUBLICATION & EDITORIAL PHOTOGRAPHY
RESTAURANT FOOD PHOTOGRAPHY
YRSFOOD. FOOD, MENU & RESTAURANT
YRSFood (Your Reflection Studio) is based in the Highlands, working with restaurants and food producers throughout the Inverness & Highlands region & Scotland. We work with business, media and editors, creating images of food, menus and packaging, designers and food PR agencies, creating food mages for commercial, editorial, promotional, brand and packaging uses, as-well-as for media, publishing and PR.
YRSFOOD, Inverness FOOD PHOTOGRAPHY.
| Inverness Food Photographer | Inverness Food stylist | Inverness Restaurant Food Photography | Inverness Hotel Photography | Inverness Food Photography | Inverness Bistro Photographer | Inverness Café Photographer | Inverness Menu Photographer | Inverness Chef Photographer | Inverness Pub Photographer | Inverness Bar Photographer | Inverness Wine Bar Photographer | Inverness Cookbook Photographer | Inverness Food Recipe Photographer | Inverness Food Publishing Photography
The Studio, Easter Drummond, Inverness, IV2 6UP. Teleohone 07790 545990 or 07436 596343. Email us: enquiries @ your-reflection.co.uk or use our contact form here.
WORKING THROUGHOUT SCOTLAND’s FOOD & HOSPITALITY INDUSTRIES
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