Food Photographer Birmingham. Meat & Poultry. Meatsnacks Group.
YRSFOOD. FOOD PHOTOGRAPHER.
FOOD PHOTOGRAPHER & FOOD STYLISTS: MEATSNACKS GROUP MILTON KEYNES.
Style: Food Photographer, Food Photography – Meatsnacks Milton Keynes.
A completely new challenge for us in the studio – one of many parts in fact – Meatsnacks Jerky. Now yes, its a food product but it has a very specific audience. A lot of the advertising on the web for this type of product is very stereotypical in origin – so how to be different and not look too different. Then although it is a food product – it doesn’t lend itself to typical food imagery. As we said a challenge. One compounded further by a very clever brief which is trying to get images to show the value of the product in terms of quality and ingredients – completely contrary to what you normally find on the web which can be best described as very macho!
This isn’t the first time we have been asked to look at a traditionally ‘male’ product and
move its centre of reference – we’ve had to do it with a number of protein rich products which are now seen as health and fitness foods, popular with the weight lifting community. So how to keep its origins and show its product quality and demonstrate its ingredients… all in a picture that doesn’t have the luxury of movement or scratch and sniff! We started with the creative concepts – and threw most of these away as the product in bulk form and packet cut did not easily fit into a traditional ‘recipe style’ image format.. producing the product etc with the ingredients laid about.
So we started with a theme and then worked backwards. Rather than ‘cowboy’ we thought settler or rancher. Rather than bright lights, we though rancher cabins, bare wood surfaces and perhaps the idea of a ranchers supply store.. herbs and spices set before a buyer. The lighting had to be soft after all in the time we’re setting the theme there was no light bulb only shadows and sunlight. Now to props, no Gary Cooper sorry! But it needed a traditional rancher theme… finding such props for the shoot was amazingly difficult as it also had to be rustic, well worn and as if from the distant past. We were able to raid the flatware stores as we had many items from the late 1800’s so no worries there including a cracking old garlic crusher which as a relic from the 80’s – the 1980s! Then it was a matter of combining these ideas together to match the different product groups – and yes, we had a little gingham in there – only to be fresh, we had it orange!
FOOD | PRODUCT | INTERIORS | ARCHITECTURE | COMMERCIAL
PHOTOGRAPHER & STUDIOS
FOOD LIFESTYLE PHOTOGRAPHY.
FOOD PRODUCT (LIFESTYLE & HIKEY-WHITE) PHOTOGRAPHY.
FOOD PUBLICATION & EDITORIAL PHOTOGRAPHY
RESTAURANT FOOD PHOTOGRAPHY
YRSCommercial (Your Reflection Studio) is a commercial photographer specialising in interiors, architecture, product and food images, based in the West Midlands and Scotland and working throughout the United Kingdom. We work with businesses, producers, restaurants, media, designers and property owners, creating images for commercial, editorial, promotional, business and industrial needs, as-well-as for media and agencies and marketing designers all over the UK.
YRSFOOD. FOOD, MENU AND RESTAURANT PHOTOGRAPHY STUDIO.
YRSFOOD, FOOD PHOTOGRAPHY.
YRSFood (Your Reflection Studio) is based in the the West Midlands (WS12) & Scotland (IV2), working with restaurants and food producers throughout the UK food industry, as well as media, publishers and editors, creating images of food, menus and packaging all over the United Kingdom.
YRSFOOD. FOOD PHOTOGRAPHER.
| Food Photographer | Food stylist | Restaurant Food Photography | Hotel Photography | Food Photography | Bistro Photographer | Café Photographer | Menu Photographer | Chef Photographer | Pub Photographer | Bar Photographer | Wine Bar Photographer | Food Product Photographer | Food Packaging Photographer | Food Editorial Photographer
YRSFOOD. WORKING THROUGHOUT the UK’S FOOD & HOSPITALITY INDUSTRIES
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