| FOOD | PRODUCT | INTERIORS | ARCHITECTURE | COMMERCIAL|
PHOTOGRAPHER & STUDIOS
|FOOD, MENU &|
Creating images the length of the food chain and in hospitality.
|PRODUCT & ECOMMERCE COLLECTION|
Creating clipped, advertising
or lifestyle images for products.
|INTERIOR & ARCHITECTURAL|
Creating images for
hospitality, designers and architects.
|CORPORATE & PUBLIC RELATIONS COLLECTION|
Creating images for branding, promotion and communications.
FOOD PHOTOGRAPHER. CAKES & CREAMS. FOOD STORE INTERNATIONAL.
FOOD PHOTOGRAPHY, FOOD STYLING & PROP STYLING.
Food Store International are a huge food wholesaler and on this occasion asked the English Cheesecake Company to create a product line for their own label and to sell this internationally.
Now cheese cake or Pavlova’s, are a little like ice cream – it is a fabulous product to eat… but a nightmare to photograph.
As products, they know they are in control and to prove it, they have a habit of misbehaving – a little like a small child suffering from the fearful fives! Firstly, we have the product itself – stunning in the packaging, or pre-shoot retaining cartons, then you have to move it or take the carton retainers off and the whole thing falls apart – so you try and be clever keeping it frozen and moving it into the position you want… but the client only wants a slice shot not the whole thing so again it falls apart. Or it stays frozen complete with frost for ages and then you turn your back for a second and it melts to mush or a puddle.
Then you have trends… No longer the Ms D Smith or Women’s Institute perfect lines – we now like cheese cake to be sloppy – Mr Ben Party style, crumbling and full of ingredients desperate to explore as soon as you touch the thing, collapsing into a pile of… well.. builders rubble on your plate.
Anyway, we do a lot of cheesecake – hence the eye twitch in everyone – and on this occasion it was a delicate lift to a plate with only a few total collapses! The real thing to remember is keep it cold not frozen, shoot it cold and remove all packaging that touches the product because as it is acclimatises to the room temperature, looses that frost off the top from the freezer it damages all that nice chocolate finishing or cream piping. Simpless!
YRSFood (Your Reflection Studio) is a commercial photography studio and specialising in product and food images, based in the West Midlands and Scotland and working throughout the United Kingdom. We work with businesses, producers, restaurants, media, designers and property owners, creating images for commercial, editorial, promotional, business and industrial needs, as-well-as for media and agencies and marketing designers all over the UK.
|MORE LINKS & INFORMATION|
YRSFood. Food, Menu and Restaurant Photography Studio.
YRSCommercial, Food photography studio.
YRSFood (Your Reflection Studio) is based in the Midlands and Scotland, working throughout the UK. We work with business, media and editors, creating images of food, menus and packaging all over the UK. YRSFood (Your Reflection Studio), Food Photographer.
| Food Photographer | Food stylist | Restaurant Photography | Hotel Photography | Food Photographer | Bistro Photographer | Café Photographer | Menu Photographer | Chef Photographer | Pub Photographer | Bar Photographer | Wine Bar Photographer | Food Photography
West Midlands (WS12)
enquiries @ your-reflection.co.uk
The Studio, Pye Green Road, Cannock, WS12 4HS. Working from Cannock throughout the UK.
The Studio, Easter Drummond, Whitebridge, Inverness, IV2 6UP. Working from Inverness the length and breadth of Scotland.
|©YRSCommercial. All images and content are copyright protected. See here for more information and our licencing details.|