YRSFOOD. FOOD PHOTOGRAPHER.
REIDS OF CAITHNESS.
FOOD PHOTOGRAPHER & FOOD STYLISTS: REIDS OF CAITHNESS.
Images for a new brand and to be released in China… a wide range of stunning new biscuits and shortbread rounds
including this one walnut and blue cheese! Reids of Caithness are definitely looking to be seen as the centre of excellence and innovation when it comes to shortbread.
Fine quality and yet a twist on many of the flavours, ranging from the sweet to now of the savoury. On this occasion – were have worked with Reids many times now – we wanted to move the image style on from what we have done in the past – to explore the heritage of the brand and the artisan flavours that were now being introduced to the range. We also wanted to work with the new colour range – from blues to oranges, golds to purples… a rainbow of styling opportunities. We started the planning and styling plan for this food photography shoot
with the colour pallet – we wanted to create a background that promoted both the colour of the branding and the golden browns of the baked goods. We again used the Farrow and Ball range of emulsions to then begin creating the distressed backgrounds – on this occasion using simply red-pine planks to create a polarisation in the dark emulsions with the worn through areas back to the timber.
Now to lighting. A simple rear-right spot lamp was used – we’d colour corrected the light to a soft orange yellow so that it selectively promoted the colours of the rounds – a nice golden, fresh baked look to them. Using a tethered camera approach, we simply built the set beneath the rigs from a range of props we have here in the stores – the idea that the image presented was one of eating/consuming the rounds rather than preparing them on this occasion – here an evening snack, post baking taking place – the flour representing the past baking activity and the rest speaks for itself so to speak. These images were to be used for a range of promotional aspects from web to advertising.
We also shot the cartons to a white background so it was easy to cut out and use in other media. A really interesting commission as it was the opportunity to move previous styling ideas on and promote Rieds backed goods as a really fine artisan product.
Author: YRSFood, Food Photographer Inverness.
FOOD | PRODUCT | INTERIORS | ARCHITECTURE | COMMERCIAL
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YRSCommercial (Your Reflection Studio) is a commercial photography studio and specialising in interiors, architecture, product and food images, based in the West Midlands and Scotland and working throughout the United Kingdom. We work with businesses, producers, restaurants, media, designers and property owners, creating images for commercial, editorial, promotional, business and industrial needs, as-well-as for media and agencies and marketing designers all over the UK.
YRSFOOD. FOOD, MENU AND RESTAURANT PHOTOGRAPHY STUDIO.
YRSFOOD, FOOD PHOTOGRAPHY.
YRSFood (Your Reflection Studio) is based in the the West Midlands (WS12) & Scotland (IV2), working with restaurants and food producers throughout the UK food industry, as well as media, publishers and editors, creating images of food, menus and packaging all over the United Kingdom.
YRSFOOD. FOOD PHOTOGRAPHER.
| Food Photographer | Food stylist | Restaurant Food Photography | Hotel Photography | Food Photography | Bistro Photographer | Café Photographer | Menu Photographer | Chef Photographer | Pub Photographer | Bar Photographer | Wine Bar Photographer | Food Product Photographer | Food Packaging Photographer | Food Editorial Photographer
YRSFOOD. WORKING THROUGHOUT the UK’S FOOD & HOSPITALITY INDUSTRIES
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