YRSFOOD. FOOD PHOTOGRAPHER.
MIDDLETON FOODS LIMITED.
FOOD PHOTOGRAPHER WOLVERHAMPTON. RESTAURANT PHOTOGRAPHER, WOLVERHAMPTON.
FOOD PHOTOGRAPHER & FOOD STYLISTS: MIDDLETON FOODS WILLENHALL.
One of the UK’s largest ready mix batter and cake powder products, we never realised how many
bakeries use their pre-made products to then go on a create their own. And as for chip shops Middleton’s is renowned for its fish batter mix – yes the length and breadth of the UK.
A simple brief that grew legs so to speak on the day as creative images were needed for a backdrop – an exhibition backdrop and it sort of needed to have everything they made or could make from their products on it… And then education backdrops used by pre and post sales teams on how to use their products – events and training support. So, simple… ish. To arrive at a stunning development kitchen – and we mean huge’ with wall to wall windows on a sunny day. So our issue was not so much a case of needing light but shutting it out. And luck would have it that on this day in Willienhall the sun shone at it’s brightest! Black boards on all sides and even at times on the top of the ‘booth’ we had to create, we sort of controlled the light into shafts of sunshine and then begun the prop build stage. All was left was to add the product created by a very talented development chef.
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