YRSFOOD. FOOD PHOTOGRAPHER.
FOOD PHOTOGRAPHER & FOOD STYLISTS: LAZY LUNCHES, BIRMINGHAM.
Deep in the burbs of Birmingham is a small catering company whose ability to create fine food is beyond a normal catering approach – restaurant quality to the office door. A fine chef, attention to detail and ingredients that are so fresh the result is a restaurant level dish – no matter if nibbles, salads or finger food buffets. We were asked in to try and create images that would complement their proposition – premium quality catering not the usual office grub.
Now this sounds all to easy… yes? Well there is a problem, as you cannot extend the proposition from beyond its real value – no use of fine china for instance, the props are limited to how the product is served (often black plastic dishes). We have to careful with fabrics used and also the suggestion of quantities… so not so simple.
So the brief: create a premium image with a restriction on the execution of the image so no disappointing the customer on the catering day.
So we stripped it straight back to simple origins, the home cooked feel, simple hessian pads for fabric like heat mats from the oven and a very basic lighting rig. The latter was absolutely necessary as this was shot in the cavern of the warehouse from which the business runs, with only a few strip lights above. So we had to somehow create soft natural lighting and then begin to shoot what we thought were to be about 20 products and ended at 60 as new ideas appear from the chef. So we have to improvise on the ‘hoof’ so to speak.
FOOD | PRODUCT | INTERIORS | ARCHITECTURE | COMMERCIAL
PHOTOGRAPHER & STUDIOS
FOOD LIFESTYLE PHOTOGRAPHY.
FOOD PRODUCT (LIFESTYLE & HIKEY-WHITE) PHOTOGRAPHY.
FOOD PUBLICATION & EDITORIAL PHOTOGRAPHY
RESTAURANT FOOD PHOTOGRAPHY
YRSCommercial (Your Reflection Studio) is a commercial photography studio and specialising in interiors, architecture, product and food images, based in the West Midlands and Scotland and working throughout the United Kingdom. We work with businesses, producers, restaurants, media, designers and property owners, creating images for commercial, editorial, promotional, business and industrial needs, as-well-as for media and agencies and marketing designers all over the UK.
YRSFOOD. FOOD, MENU AND RESTAURANT PHOTOGRAPHY STUDIO.
YRSFOOD, FOOD PHOTOGRAPHY.
YRSFood (Your Reflection Studio) is based in the the West Midlands (WS12) & Scotland (IV2), working with restaurants and food producers throughout the UK food industry, as well as media, publishers and editors, creating images of food, menus and packaging all over the United Kingdom.
YRSFOOD. FOOD PHOTOGRAPHER.
| Food Photographer | Food stylist | Restaurant Food Photography | Hotel Photography | Food Photography | Bistro Photographer | Café Photographer | Menu Photographer | Chef Photographer | Pub Photographer | Bar Photographer | Wine Bar Photographer | Food Product Photographer | Food Packaging Photographer | Food Editorial Photographer
YRSFOOD. WORKING THROUGHOUT the UK’S FOOD & HOSPITALITY INDUSTRIES
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