Food Photographer. Baked Goods. Ashers Bakery
Food Photographer Inverness
Part of being in the Highlands means your product line often has a healthy ‘gift’ element to it. By that it’s generally a product that has refined packaging – often a smaller version of a product or perhaps a little more polish applied to it. Either way the product is packaged as a gift – that could be for a family member or as is often the case in the Highlands a tourist purchase.
YRSFood, Food Photography Inverness. Ashers Bakery.
Using packaging and product to sell a heritage brand…
Depending on the style chosen selling a ‘heritage story’ using both packaging and the product itself can be a challenge – sometimes the style is period and the packaging contemporary. On this occasion it sort of worked.
Using ingredients to demonstrate taste or prominence.
We are guilty of always reaching for a ‘product’ ingredients when it comes to food as a metaphor for taste. Only you have to be careful. If oils are used showing fruit, nuts or other ingredients is actually misleading and not helping. We’re lucky the real thing is used here. YRSFood, Food Photographer, Inverness.
A food product shoot and editorial shoot combined.
So, we were not surprised having finished the traditional product line of breads, cobs and cakes for Ashers, when they asked us to look the other side of the business… catering birthday or celebration cakes and of course the gift tins.
Now as a studio we are totally divided… them’s on the left like the fancy cakes – you know icing and all that frosting. Then there’s the sensible side of the business and ‘we’ like the fruit cakes… The sort that could hold the door open in a gale!
So to work with the gift tin products was a real treat. They actually smell of whisky… no ‘light on the hand’ here when pouring and you can actually smell the differing liquors, yes a real selection of cakes As with all the clients we referred back to the styling ‘job-bag’.
That’s a simple folder of ideas we use to present a product or range against a brand promise or perhaps a corporate style. We have to work with job bags as a) we have so many different clients we need to write it all down to keep it clear for the client and b) we can be asked to shoot something two years on using the same style, which may sound easy to repeat but it isn’t.
The job bag not only includes layout ideas but also a list of props options, backgrounds thoughts and notes if we’ve experimented, notes on how we style, reasons we chose vertical angles not from the side all that sort of thing. It also has the measurements – yes distances from and highs alongside the background tables so if we ever have to, we can rebuild the set in a mater of moments – providing we can find the job bag so admin is very important!
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ABOUT YRSCOMMERCIAL & YRSFOOD
YRSFood, a small specialist photographer that provides a big studio service to its clients, bringing photography, styling and prop acquisition under a single low cost fixed price package approach. We work throughout the food chain from agricultural levels through to processing and production and of course menus and editorial. The entire food chain from field to fork for Inverness & Highlands. So if your a food producer, a food retailer, artisan bakery or cafe and restaurant, why not give us a call and we will see what we can create for you that expresses the taste, ingredients and care you place in your products or meals.
YRSFood, food photographer Inverness.
Inverness & Highlands FOOD PHOTOGRAPHER.
FOOD LIFESTYLE PHOTOGRAPHY
FOOD PRODUCT (LIFESTYLE & HI KEY-WHITE) PHOTOGRAPHY
FOOD PUBLICATION & EDITORIAL PHOTOGRAPHY
RESTAURANT FOOD PHOTOGRAPHY
YRSFOOD. FOOD, MENU & RESTAURANT
YRSFood (Your Reflection Studio) is based in the Highlands, working with restaurants and food producers throughout the Inverness & Highlands region & Scotland. We work with business, media and editors, creating images of food, menus and packaging, designers and food PR agencies, creating food mages for commercial, editorial, promotional, brand and packaging uses, as-well-as for media, publishing and PR.
YRSFOOD, Inverness FOOD PHOTOGRAPHY.
| Inverness Food Photographer | Inverness Food stylist | Inverness Restaurant Food Photography | Inverness Hotel Photography | Inverness Food Photography | Inverness Bistro Photographer | Inverness Café Photographer | Inverness Menu Photographer | Inverness Chef Photographer | Inverness Pub Photographer | Inverness Bar Photographer | Inverness Wine Bar Photographer | Inverness Cookbook Photographer | Inverness Food Recipe Photographer | Inverness Food Publishing Photography
The Studio, Easter Drummond, Inverness, IV2 6UP. Teleohone 07790 545990 or 07436 596343. Email us: enquiries @ your-reflection.co.uk or use our contact form here.
WORKING THROUGHOUT SCOTLAND’s FOOD & HOSPITALITY INDUSTRIES
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